Our Brands

Manufactured and trusted,
all under one roof.

Two in-house electrical brands built by us. Fourteen-plus partner brands distributed across Madhya Pradesh. Every product genuine, every sale backed by manufacturer warranty.

2+
Own Brands
14+
Partner Brands
100%
Genuine Products
BE
Wires

Safe power solutions built for India. Engineered for homes and industries across Madhya Pradesh, where conditions demand real durability.

Double-layer fire-resistant insulation
Anti-termite PVC outer sheathing
ISI certified, manufacturer warranted
BE Wires overview
1.5mm wire
2.5mm wire
4mm wire
Enquire About BE Wires →
BE Wires overview1.5mm wire2.5mm wire4mm wire
BE
Coolers

Built for Indian summers. From personal room coolers to industrial capacity, with the efficiency that extreme heat demands.

Honeycomb evaporative cooling pads
Inverter-compatible motor, low power draw
20L to 90L range plus industrial models
BE Coolers
Room Cooler
Industrial Cooler
Enquire About BE Coolers →
BE CoolersRoom CoolerIndustrial Cooler
Authorised Dealer · 100% Genuine
Trusted Brand Partners

India's most trusted electrical names. Manufacturer warranty on every product we stock.

14+ Brands In Store
HAVELLS
Fans · Wires · Switchgear · LED
Crompton
Fans · LED Lights · Motors
Orient Electric
Fans · Air Coolers
ANCHOR
Wires · Switches · Sockets
FINOLEX
Wires & Cables
USHA International
Fans · Home Appliances
USHA Shriram
Switchgear · MCBs
Symphony
Air Coolers
VANSAL
Air Coolers · Fans
STURLITE
LED Lights & Panels
V Guard
Geysers · Voltage Guards
Gold Medal
Switches · Sockets
VETO
Switches · Wiring Accessories
+ More In Store
Ask our team
Quality & Compliance
✓ ISO Certified
✓ ISI Marked Products
✓ MSME Registered
✓ Make in India
✓ 100% Genuine
✓ Manufacturer Warranty
Enquire Now